Evgeniy Kiriushin – 1xWager – Taking to the World Glass battle in 52 languages
Established in 2007, 1xWager is a fast-growing company in the sports betting space, with a platform centered on providing the utmost number of occasions and the best degree of localisation.
We swept up with the company’s Head of Business Development Evgeniy Kiriushin to discuss lessons learned in 2017, utilising sponsorship and social media opportunities in 2018, and planning for this summer months’s FIFA World Cup in Russia.
SBC: What are the largest lessons learned you have learned, and what exactly are your key focuses on for 2018?
EK: On the main one hand, the past yr for our company ended up being very extreme, but on the other hands it ended up being rich in all sorts of accomplishments and, of course, lessons. As the most important thing, our technique for creating a bookmaker product with the utmost number of occasions, markets, and the highest chances has been worth it.
We recognize that we established a very high level for the whole bookmaker companies’ market and, first, for ourselves. It is not easy to offer bets on so many events in sports and live areas at such chances. I can say more; for most present bookmakers this is simply beyond their power. However, we have learnt (and the this past year only confirms it) that people need to provide customers only the best thing.
In many ways, our product is truly unique and it is developing with an unprecedented swiftness. I think that’s why users from all over the world choose our bookmaker company with increasing rate of recurrence.
The second important lesson for our company was that by making a high-quality bookmaker product, you feel interesting not only to normal users, but also to companions who will be ready to build their business in this field. This season, we observed a great interest inside our system, so we’ve seriously considered the development of an independent b2b path.
SBC: The World Glass is defined to give a key battleground for bookmakers in 2018; given that your platform has been translated in 49 http://1xbet-pt.xyz/1xbet-codigo-promocional/ dialects, do you think localisation will be a stick out feature for 1xWager?
EK: The World Glass is a significant event for just about any bookmaker company. Particularly when it takes place in a country what your location is the number one at the marketplace. I believe that we are well prepared for this event and appearance forwards to serious growth and attracting a wide array of users from all over the world.
Of course, now the fact that our system is translated into 49 dialects (at the beginning of 2018 you will see 52 of them already), we’ve 24/7 support in 27 languages, it distinguishes us from competition. I can say that no bookmaker company can boast such a number of localizations and this level of service. Definitely, this can be an excellent feature of the platform, which will help us to build up success further.
SBC: You have positioned great emphasis on offering more payment types and currencies than your competitors; how important is it to appeal to different deposit and drawback preferences, especially in the best CIS areas?
EK: Stable and different payment methods are a necessary part of the service of any bookmaker company. As well as the more of these – the far more convenient it is perfect for the user in virtually any market. Nowadays, we also exceed any rival at the number of integrated payment systems.
We are always ready to offer the maximum number of methods to deposit a merchant account and withdraw for customers in virtually any market. We consider this to be part of our global strategy; if in a few place on the earth customers want to pay with stones or shells, we will be the first to provide customers with this service. By the way, we may also be the first to open a bookmaker office on the Moon and Mars.
SBC: How will you effectively utilise your sponsorship of La Liga to market 1xBet products ahead of next summer months’s showpiece event?
EK: Next calendar year, we’ve very serious plans to activate sponsorships with La Liga, Serie A. We discuss new sponsorship contracts with the English Premier League and lots of championships in Africa and Latin America. We promise you many surprises. For the time of the 2018 World Glass, we will surely form our marketing activities taking this event into account.
SBC: Social media marketing has been earmarked as an essential component of World Glass promotion; is there a plan in place for 1xWager in this field?
EK: Obviously, yes. As you can see, 1xWager is very mixed up in online marketing area. We spend a huge amount of money and effort on advertising using all popular systems and sites. Sadly, the options of SMM-promotion for bookmakers are very limited in comparison with other types of business. However, our company use any opportunities in this field.