Evgeniy Kiriushin – 1xWager – Taking to the World Glass battle in 52 languages

Evgeniy Kiriushin – 1xWager – Taking to the World Glass battle in 52 languages

Established in 2007, 1xWager is a fast-growing company in the sports betting space, with a platform centered on providing the utmost number of occasions and the best degree of localisation.

We swept up with the company’s Head of Business Development Evgeniy Kiriushin to discuss lessons learned in 2017, utilising sponsorship and social media opportunities in 2018, and planning for this summer months’s FIFA World Cup in Russia.

SBC: What are the largest lessons learned you have learned, and what exactly are your key focuses on for 2018?

EK: On the main one hand, the past yr for our company ended up being very extreme, but on the other hands it ended up being rich in all sorts of accomplishments and, of course, lessons. As the most important thing, our technique for creating a bookmaker product with the utmost number of occasions, markets, and the highest chances has been worth it.

We recognize that we established a very high level for the whole bookmaker companies’ market and, first, for ourselves. It is not easy to offer bets on so many events in sports and live areas at such chances. I can say more; for most present bookmakers this is simply beyond their power. However, we have learnt (and the this past year only confirms it) that people need to provide customers only the best thing.

In many ways, our product is truly unique and it is developing with an unprecedented swiftness. I think that’s why users from all over the world choose our bookmaker company with increasing rate of recurrence.

The second important lesson for our company was that by making a high-quality bookmaker product, you feel interesting not only to normal users, but also to companions who will be ready to build their business in this field. This season, we observed a great interest inside our system, so we’ve seriously considered the development of an independent b2b path.

SBC: The World Glass is defined to give a key battleground for bookmakers in 2018; given that your platform has been translated in 49 http://1xbet-pt.xyz/1xbet-codigo-promocional/ dialects, do you think localisation will be a stick out feature for 1xWager?

EK: The World Glass is a significant event for just about any bookmaker company. Particularly when it takes place in a country what your location is the number one at the marketplace. I believe that we are well prepared for this event and appearance forwards to serious growth and attracting a wide array of users from all over the world.

Of course, now the fact that our system is translated into 49 dialects (at the beginning of 2018 you will see 52 of them already), we’ve 24/7 support in 27 languages, it distinguishes us from competition. I can say that no bookmaker company can boast such a number of localizations and this level of service. Definitely, this can be an excellent feature of the platform, which will help us to build up success further.

SBC: You have positioned great emphasis on offering more payment types and currencies than your competitors; how important is it to appeal to different deposit and drawback preferences, especially in the best CIS areas?

EK: Stable and different payment methods are a necessary part of the service of any bookmaker company. As well as the more of these – the far more convenient it is perfect for the user in virtually any market. Nowadays, we also exceed any rival at the number of integrated payment systems.

We are always ready to offer the maximum number of methods to deposit a merchant account and withdraw for customers in virtually any market. We consider this to be part of our global strategy; if in a few place on the earth customers want to pay with stones or shells, we will be the first to provide customers with this service. By the way, we may also be the first to open a bookmaker office on the Moon and Mars.

SBC: How will you effectively utilise your sponsorship of La Liga to market 1xBet products ahead of next summer months’s showpiece event?

EK: Next calendar year, we’ve very serious plans to activate sponsorships with La Liga, Serie A. We discuss new sponsorship contracts with the English Premier League and lots of championships in Africa and Latin America. We promise you many surprises. For the time of the 2018 World Glass, we will surely form our marketing activities taking this event into account.

SBC: Social media marketing has been earmarked as an essential component of World Glass promotion; is there a plan in place for 1xWager in this field?

EK: Obviously, yes. As you can see, 1xWager is very mixed up in online marketing area. We spend a huge amount of money and effort on advertising using all popular systems and sites. Sadly, the options of SMM-promotion for bookmakers are very limited in comparison with other types of business. However, our company use any opportunities in this field.

Posted in 1x

1xBet white label sportsbook kickstarts Melbet development

1xBet white label sportsbook kickstarts Melbet development

1xBet is ready to meet the problem of producing “modern, in-demand, simple and high-capacity betting products” for white label partners such as Melbet.com.

The sports betting company has go about obtaining more licences to raise the amount of countries it can operate in, through both its B2C product and new B2B partnerships.

Evgeniy Kiriushin, Head of Business Development for 1xBet, said: “Last year, because we received 1xbet casino mobil so many requests for B2B based partnerships, we made a decision to make several white labels.

“The knowledge ended up being quite successful, which stimulated the new B2B direction for our company. Melbet.com shows active development since operating the new system.”

1xWager, whose main functional activity is certified by the specialists in Curacao, thinks it can cope with the needs of multiple companions, having set up support services to perform 24/7 with offices in Lithuania, Latvia, Belarus, Moldova, Hong Kong, Philippines, Colombia, Spain, Cyprus, Ukraine, spanning a number of different time areas.

Kiriushin continuing: “We’ve already developed significant experience in operating our B2C platform in various countries across several continents. This means we understand exactly what our players need.

“Of course, global design changes extends enough time, but we are committed to producing modern, in-demand, simple and high-capacity betting products. We try to make our product as clear and simple for everybody as possible, while implementing virtually all design recommendations from our B2B companions.

Andrea Pirlo joins 1xWager as brand ambassador

Andrea Pirlo, one of the very most revered players in recent football history, has joined 1xWager as a brand ambassador in a offer that will run for the whole of 2018.

Pirlo, who’ll feature in 1xBet advertising campaigns and be a part of marketing events, made this announcement on his Facebook web page: “I’m happy to announce my ambassador partnership with 1xBET company. We’ve many good events forward!”

Meanwhile, a statement from the 1xWager press service read: “We have put a lot of thought into choosing our ambassador. Like a constantly growing brand, we needed a unique personality for this role.

“Andrea Pirlo ticks all the containers. We have a lot in keeping; Pirlo has always well known his opponents, implemented the concepts of reasonable play and was ample with his aids. Similarly, at 1xWager we care about our customers and companions and we respect our rivals.

“Andrea Pirlo is a star and we are honoured to utilize him. He’ll help indulge our market all over the world. Joining causes with one of the world’s biggest football stars is the first in several ambitious tasks planned by 1xBet for 2018.”

Before retiring at the end of the 2017 MLS season, Pirlo loved a decorated profession in football, winning six Serie A titles, two Coppa Italia’s, two Champions League’s and the FIFA World Glass in 2006, where he won more ‘man of the match’ awards than some other player.

Posted in 1x

Football’s global superstars inspire new markets on 1xBet

Football’s global superstars inspire new markets on 1xBet

Western operator 1xBet has enhanced both its B2B and B2C offering with the all new “Player vs Player” and “Player vs Team” markets.

Punters can now bet on a new player to score more goals than the complete opposing team, as well as betting on a player to score more goals when compared to a particular player of the opposing team.

For example, if the match is Morocco vs Portugal, it might be possible for a person to put a wager on Cristiano Ronaldo to rating more goals than the whole Moroccan team.

Eugene Kiryukhin, 1xBet’s Director for Development of International Partners, was quick to stress the worthiness of this new offering, by saying: “Football is a team game. But sometimes football players become superstars with supporters of their own – and an motivation for the young.”

He added: “Often, the whole team is organised around one star footballer. Therefore, we thought it might be interesting to evaluate the contribution of players to the overall match result, with the aid of our new marketplaces.”

The company also announced its Bet Builder option, which allows customers to combine several bets into one with the best chances, with marketplaces such as match result, dual chance, total goals, appropriate score all available.

The new improvements come after 1xBet increased its advertising existence last month when obtaining a long-term contract with Tottenham Hotspur, becoming the membership’s ‘Official Betting Partner for Africa’.

The company will get coverage at the membership’s home matches via the LED perimeter system, and a existence on the new website and digital channels across the continent until 2022.

Tottenham Hotspur in-stadium advertising increase for 1xBet

1xWager will come with an advertising existence at the new Tottenham Hotspur stadium after securing a 1xbahis giriƟ long-term contract to become the golf club’s Standard Betting Partner for Africa.

The operator will get coverage at the membership’s home fits via the LED perimeter system, as well as a presence on the new website and digital stations across the continent until 2022.

Tottenham Hotspur, who’ll again contend in the Champions Little league and play in their new stadium through the 2018/19 season, already has 100 million fans across Africa and fully mobilised official Followers’ Clubs in Ghana, Nigeria and South Africa.

The partnership, which complements 1xWager’s ongoing use the CAF African Countries Cup and Nigerian Football Association, comes simply a week after 1xBet was named as a ‘Global Betting Partner’ for newly-promoted Cardiff City in a two-year deal.

Fran Jones, Mind of Partnerships at Tottenham Hotspur, said: “We are delighted to welcome 1xBet to the Tottenham Hotspur partner family and look forward to dealing with them to activate with and grow our African fan base.”

Eugene Kiryukhin, 1xWager’s Director for Development of International Companions, commented: “We are thrilled to sign with Tottenham Hotspur, they have impressed us using their vision for the future, their players, their new stadium and we are committed to helping each other grow in Africa. We anticipate working alongside and supporting them.”

A spokesperson for 1xBet added: “Tottenham is one of the very most popular English night clubs. As much as nine Tottenham players participated in the semi-finals of the recent World Glass. In particular, ahead Harry Kane was called top goal scorer and goalkeeper Hugo Lloris captained World Glass winners France.”

To commemorate the start, 1xWager offers the golf club’s supporters the opportunity to get a signed clothing if they can successfully predict which Tottenham Hotspur player ratings our first goal at home this year.

1xBet unites with Handling.com to strengthen global extension

Online sportsbook and gambling house operator, 1xWager has partnered with Control.com to roll out the company’s acquiring solution on its platform.

As due to the relationship, 1xBet has had the opportunity to increase the acceptance of credit and debit credit card transactions, further enhancing its user’s experience, something that was highlighted at this summer’s World Cup, where the company could capture additional transactions, quantity and income.

Matthew Harrod, Vice Chief executive, Europe of Processing.com stated: “We have focused intensely on providing bespoke solutions to the gaming industry, while catering to the varying needs of clients across a global spectrum. The success of the 1xWager partnership to time shows the importance of a close working relationship and the value of specialist providers.”

Founded in 2007, 1xWager has turned into a strong player in online gambling space, working more than 1,000 gambling events daily to over 400,000 new users. 1xWager caters across a variety of gaming marketplaces including sports, live wagering and gambling establishment.

The fast-growing company acquired always been seeking the right solution to boost deal throughput and optimise its marketing initiatives. In early 2017, 1xWager and Processing.com entered into a multi-faceted contract whereby Control.com was selected to provide global vendor payment processing to aid 1xBet’s international expansion plans.

Ilias Agathokeious, CEO of Exinvest (1xBET) also spoke of the new deal: “We have seen our business grow substantially on a global scale, Processing.com’s capability to process obligations worldwide through an individual integration with access to its portfolio of acquirers, along with convergent acquiring to optimise acceptance ratios, has enabled us to increase revenue thanks to high authorization and conversions.”

Wayne Bergman, Chief Income Officer of Control.com added, “It is clear to us and our acquiring partners why 1xBet has already established the success that it has with its concentrate on optimising the overall customer experience. We are pleased with the innovation we’ve been in a position to provide to 1xWager while others in the gaming industry. It’s the purpose to further broaden and service their specific needs within the coming years as the partnership increases further.”

Posted in 1x